Without a doubt, pop ups are one of my favorite formats to offer a unique experience in the production of events, creating ideal spaces for new brands.
This non-traditional way of exhibiting is a great challenge for me, as I seek to generate a positive impact in the public attending the event.
I take advantage of the casual precedent of the emerging exhibition to find unique locations in order to create a welcoming and very original atmosphere.
Pop ups have has always been an exciting experience for all participants.
